I Am Woman
Tell us about Yourself
My name is Taiann (Tai for short). I am a Los Angeles native on a mission to spread the message of non-toxic living, and self-love through my natural skin care line --
Skin care has been the center of my world for over 10 years. I received my esthetician license in 2006 and have been continuing my education ever since.
In my free time I love hiking, being in nature, reading, trying new vegan restaurants and hanging with my girlfriends & dog, Isley.
When Life Gives You Lemons
How would you turn a negative situation into something positive?
The Universe has shown me time and time again that everything, big or small, happens for a reason. The worst thing I can do about a negative situation is harp on it or complain. This usually creates a snowball effect of calling in more negative situations.
I try my best to be accepting of what is and find the most productive way to move through it.
What and/or Who inspired you to follow your dream?
I was inspired to create PurpL Goat through my struggle with severe cystic acne, which led to a lack of self-love. Nothing on the market worked for me. Once I saw instant healing from my formulations, I knew I had to put it out to the world.
Passion keeps me going. Every item in my line is created for myself, or a loved one dealing with an ailment.
I recently experienced a skin condition called, "perioral dermatitis". I believe my case was brought on by stress, and using topical steroids for inflammation throughout my life. My skin was extremely angry. The condition brought on a lot of gloom - but I felt inspired to create again! I have two new products in the works to help others suffering with this affliction. :)
Keeping Up With the Bosses
Tell us about Your Business
PurpL Goat is an all-natural, non-toxic skin care line created with so much love. Eighty percent of the line is food grade, and safe for consumption. So, you can rest easy knowing you are applying gentle & nourishing products onto your skin. Outside of the products being extremely effective - a special ritual goes into the production process. Every product is created, fulfilled and packaged by myself. I make a conscious effort to only create when I am at my highest vibration. I believe that energy never dies - it is only transferred. I want you to feel your absolute best when you are using the line!
You will find a positive affirmation on every label to ensure that you are not only nourishing your skin - but your spirit and self-esteem as well.
In terms of the business; I am a one woman show. I handle the marketing, PR, product production, packaging & shipping. And I LOVE EVERY MINUTE OF IT!
What advice would you give to an upcoming Entrepreneur?
Whatever your reluctances may be to follow your passion - ignore that shit. lol
Do not be scared to start on a small scale. You don't have to have every single detail prepared to start. JUST START.
I had no idea what I was doing when I started PurpL Goat almost three years ago. But I knew I was ready, and people felt that. Once other experienced entrepreneurs see that you are serious - they will help you. Don't be scared to reach out to your potential mentors and ask questions.
TogetHER WE WIN
What's your definition of Women Empowerment?
If I truly believe in what you are doing, I will spread the word to anyone who will listen. Cross promoting and collaborating with other Women owned brands is one of my favorite aspects of business.
I also utilize my passion for women empowerment towards my friends and younger sisters. I genuinely believe we can all live the life of our dreams. So being supportive and encouraging of anyone's dreams is my definition of Women Empowerment.
Seeds of Sisterhood
What's your ingredients to a long-lasting sisterhood?
Encouragement, love and being present in our time together. All my girlfriends are flourishing in life - so we can be pretty busy. When we do have time to spend together, we make the absolute best of it. Our conversations are expansive and motivating. We build each other up and bring positivity to each other’s lives. We also hold each other accountable in the areas we want to improve.!
Ready. Set. Goal
What is your Goal in life?
I want to inspire millions just by being my true authentic self. PurpL Goat is my catalyst to connecting with several souls, and my intro to becoming a true healer.
Before I created the line, I had no idea who I was, or what the hell self-love meant. Everyone has their story and I want to travel the world sharing mine as a Thought Leader.
I know that sounds quite jumbled, but that is the ultimate vision I have for myself.
Keep Encouraging Yourself
What advice can you give yourself?
Keep going gwirlll!
You are exactly where you are supposed to be. Continue to trust your unique process.
IG| @purplgoat FB| purplgoat
Elevating Women Empowerment Group